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brain science

Why your brain avoids hard work

Your brain on goals. You’ve got a big goal. A passion project. An important deadline breathing down your neck. You know *exactly* what you need to…

How reading rewires your brain

At the cellular level, your brain isn’t just processing words; it’s physically rewiring itself. In the next few minutes, we’ll show you the hidden neurological processes…

How to count brain neurons

You’ve probably heard the astonishing fact that your brain contains around 86 billion neurons. It’s a number so vast it’s almost meaningless, a piece of trivia…

What is a neural pathway

Do you ever feel like you’re trying to learn something new, but the information just won’t stick? You read the page, watch the tutorial, listen to…

How much resolution has imagination

What if I told you that scientists are getting closer to measuring the resolution of your imagination? That they’re starting to pin down the ‘pixel count’…